Content & APPs LATAM 2013
Frecuencia agradece a los asistentes de CAL 2012
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Adrián Roux, Jefe de Desarrollo de Nuevos Productos, Telefónica Móviles Argentina |
Edwin Zayas, Alliance Solutions Management, Research In Motion Ltd. |
Antonio Morales, Location World – CEO, Waze Operator in LATAM |
Beatriz Nunez Jiménez, Director Regional Mobile Content, Terra Networks |
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Sean Murphy, Director of Locator Applications, TeleCommunication Systems Inc. |
Jorge Rincón, CEO, Redmas |
Tom Viswat, Director Business Development the Americas, Thumbstar Games Limited |
Claudio Schapsis, Ceo y Fundador de Georillas Location Based Marketing |
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Manuel de la Torre, CTO, IA Interactive |
Daniel Getzel, Director General, Mobext |
Javier Díaz, Managing Partner Business, Gigigo |
Juan Carlos Belair, Consultor Independiente |
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Mario Quijada, Principal Director, AV&Co |
Juan Carlos Aldir, Business Development Manager Appia/Telcel. |
Helder De Azevedo, Nokia Location & Commerce |
Heberto Taracena, Director General, Inventmx |
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Jacques Lebois, |
Borja Marinas, Managing Partner, Gigigo |
Jose Luis Carrete, Regional Digital Director, Editorial Televisa |
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The regional leading content creators and developers will reunite for the first time in this unique conference to share their vision about the present and future of the business. Joining this group are the regions' main operators, app stores, handset providers, operating systems, content owners, aggregators, brands, agencies and retailers.
WHY CONTENT & APPs LATAM
New and old players meet each other in this evolved and updated edition of Mobile Content Americas, the pioneer and unique regional conference designed to analyze and understand the evolving eco-system of content, products and services for Latinamerica's mobile market. In 2012, the seventh edition of Mobile Content Americas reinvents itself and becomes Content & APPS LATAM.
The mobile content market for Latin America, as it is all around the world, is changing and reinventing itself in a quick and definitive way. Within this new reality, content and applications become the nectar feeding mobile industry value chain, which still growing and generating revenues, even in the midst of a world crisis. Understanding and positioning your offerings within the new dynamics of this business becomes essential to enter or remain in the content and mobile applications industry in the Region.
The call aims to bring together the leading Latin American players towards a discussion about how to develop, mature and improve the regional content and apps industry.
The conference will analyze the mobile applications ecosystem while highlighting those vertical segments with immediate potential such as mobile commerce and wallet, LBS, mobile marketing and advertising/social networking.
A key debate point will be the creation of a production, distribution and commercialization of apps model model which allows for international competitiveness and that allows the export of developments from the Region to the rest of the world.
WHY YOU SHOULD ATTEND IF YOU ARE ...
Retailer:
Operator:
- Because you will meet the main developers and their latest ideas to incorporate successful applications to the mobile market.
- You will learn how to capitalize the "operator billing" position and the main points to be developed in order to offer your own store.
- You will be able to identify and provide content which is being demanded by the Latin American consumer while also ensuring the monetization of the service.
Mobile developer:
Handset provider:
- Because you will find and learn about the specific needs of the mobile user and will be able to go forward and to offer the last applications to the industry.
- You will understand clearly the real challenges facing the market including incorporating NFC technologies and will be better equipped to face the challenges implicated.
Web developer:
Supplier of platforms or solutions:
- Because you will meet the main business players concentrated in one place and you will be able to identify and move forward to the needs of your potential costumers.
Application creator:
Content owner:
- Because you will detect the new business opportunities for packagin content in Latin America.
- You will learn how to take monetize your customers loyalty and will learn about the options to offer mobile content in your platforms and build strong alliances.
Event